The Foundation’s logo is unusual to look at for the first time. True. It is meant to reflect the unusual nature of the CBS condition but also has embedded within it a few layers of meaning relevant to the syndrome.
The blurry dot in the centre
Often vision impairment organisations will use a central eye symbol to indicate that they work within the ocular (eye) health care field. It was tempting to do so here also because CBS can occur from any form of eye disease.
However, it was felt that there were three advantages to depicting a blurred eye:
- People who experience CBS often feel that their eyes are ‘playing tricks on them’. The blurry eye reflects this aspect.
- The vast majority of people with CBS live with a vision impairment that renders aspects of their field of vision as a blur.
- The CBS phenomenon remains largely unknown: even for medical and health care practitioners. A veil of silence and the unknown (ie. a blur) continues to envelop CBS.
The different colours
One of the most pronounced aspects for the person living with CBS is that the CBS imagery (experienced) is typically vivid and colourful. Some even report the images being hyper-colourful. This is often in stark contrast to their everyday experience of a faded or ‘washed-out’ world (ie. more monochromatic) as a consequence of their vision loss.
The actual design
The design endeavours to depict two common images (experienced) of Charles Bonnet syndrome: namely, flowers and geometric patterns.
The lighter/faded colours at the logo edges
This was purposely done to try and create a sense of depth to this two dimensional image. In doing so, it is trying to replicate life-like, 3D images that CBS-affected persons can 'see'.